Working Paper Cnr-Ceris, N° 19/2013

La vente directe de produits agricoles sur les marchés urbains: le cas de Turin[1]

[Selling at farmer’s markets: the case of Turin]
 

Secondo Rolfo^*, Sara Pavone, Gian Franco Corio
 National Research Council of Italy
CNR-CERIS
Institute for Economic Research on Firm and Growth
Collegio Carlo Alberto - via Real Collegio, n. 30
10024 Moncalieri (Torino) – ITALY

  fax : +39 011 68 24 966

^*  Corresponding author:   Indirizzo e-mail protetto dal bots spam , deve abilitare Javascript per vederlo
                                         011-6824.913

Abstract: Selling directly to consumers is based on a quality convention (Eymard-Duvernay, 1989) related to social relationships, shared values and beliefs (Bénézech et al., 2008). This channel sales, concerning the relationships proximity, reports an increasing relevance on the multifunctional agriculture and on the sustainable production (Rossi et al., 2008).

This study seeks to explore famers’ markets that take place in Turin (capital of the Piedmont region) and changes over time. If in Turin is placed the biggest European open market (Mercato di Porta Palazzo), where farmers have a reserved place historically, new initiatives have been launched in recent years, creating a wider supply.

Keywords: farmers’ markets, selling directly, open air market, multifunctional agriculture, sustainable development.

JEL Codes: Q13

download